Despite being a globally recognized brand, KFC faced a great challenge in the Costa Rican digital sphere. When we started our SEO positioning project with them, a few months ago, their site did not appear in the top Google search results for key phrases like "fried chicken in Costa Rica«, which at that time was throwing more than 2 million results.
Thus, the goal was to reach the top 10 in the short term… among dozens of other relevant key phrases!
Digital and physical reputation are not equivalent
A company's physical reputation does not always translate into a strong digital presence. The “digital signals” that Google uses to determine the relevance of a site They do not necessarily coincide with renown in “the physical world.”
Según un brightedge studio, 51% of organic traffic comes from the first three search results. Therefore, despite KFC's history and popularity, its website needed a boost to position itself strategically in search engines and thus support efforts to reach new shoppers through the Internet.
And this happens very often. Companies, especially those with more experience or years of existence, often underestimate the importance of their digital presence, trusting that their reputation and historical track record will be enough. However, this is a crucial mistake, since today consumers carry out a large part of their purchasing process online.
According to a study by GE Capital Retail Bank, 81% of buyers conduct research online before making a purchase. Therefore, if a business does not have a strong, well-positioned presence on search engines, it risks losing a large number of potential customers who simply will not find it during their online research process.
SEO works in any industry
Through a comprehensive SEO strategy, we work closely with KFC Costa Rica to optimize your online presence. Our efforts focused on improving various factors that influence the SEO, such as site structure, content, meta tags, and inbound links.
A Semrush study revealed that 68% of online experiences begin with a search on an engine like Google, and 53% of internet users visit a website after finding it in search results. This is transversal, that is, it works in a diverse number of industries, not only with big brands like KFC.
This being the case, more and more companies are also claiming their digital space (in addition to the physical reputation they have built), supported by specialized partners, as in our case.
An interesting challenge
SEO is not a miracle or quick fix, but rather a constant process of adjustments and improvements. Our challenge was to reach the top among more than 2,000,000 results.
After a few months of weekly work, the results began to arrive. KFC managed to rank among the top search results for key phrases such as “fried chicken Costa Rica,” “fried chicken express Costa Rica,” and “fried chicken takeout Costa Rica,” among many others.
We work hand in hand with the KFC marketing department to define relevant phrases and a clear action plan, which we have been executing and monitoring on a sustained basis... Today we can say: challenge overcome... But let's go for more!
The importance of SEO for companies
But not all of us have the muscle or reputation of KFC! Does SEO also work with smaller or less experienced companies? The answer is a resounding yes and you should consider it to expand the way you capture new customers direct from the web.
To put it in context, we give you just 10 relevant statistics that highlight the importance of SEO in companies… Take them into account!
- 93% of online experiences begin with a search on an engine like Google (Source: Semrush)
- 75% of users never get past the first page of search results… they go back and search for another key phrase (Source: HubSpot)
- Web pages in the first position on Google obtain an average of 32.5% of visits (Source: Backlinko)
- 70% of customers prefer to find information about a company through articles (like this one) rather than ads (Source: Semrush)
- 61% of marketers say SEO is their main source of traffic and leads (Source: Hubspot)
- 57% of marketing managers say that SEO has a positive impact on lead generation (including us! SEO generates meetings for us every week) (Source: Hubspot)
- 49% of marketing experts say SEO has a positive impact on sales (Source: Hubspot)
- 53.3% of internet users visit a website after finding it in search results (Source: Semrush)
- 39% of internet users do not buy online sitios web that do not appear in the first search results (Source: Semrush)
- Companies that invest in SEO generate 614% more converted discount coupons than companies that do not (Source: Semrush)
This being the case, and with data like the above in hand, in an increasingly digital world it is essential that companies invest in SEO to improve their visibility, attract more traffic, generate leads and increase their sales.
The KFC Costa Rica success story demonstrates the tangible benefits that a well-executed SEO strategy can bring to any business… We can work with your company too!
We are very grateful to the management and direction of KFC Costa Rica for having trusted us and our trajectory as SEO agency in Costa Rica. Together, we have managed to equate its digital presence with its renowned physical presence, demonstrating that the most emblematic brands must also adapt to new times and platforms.
Now, if a global brand like KFC has understood the importance of competing in the digital arena, why are you postponing that decision?
Converse with us about your project and learn more about our Service SEO management or contact us at +506 4000-1535.
SEO works, and we're here to help you stand out online!