In an interview conducted by David Dobles, from the agency Kibina, Fabián Vargas, founder of ZEWS, shared his vision on the impact of digital marketing on business and specifically how SEO or search engine optimization, can be the engine that drives business growth.
During the conversation, Fabián emphasized the importance of adapting digital strategies to the particular needs of each client and highlighted the crucial role that SEO plays in connecting brands with their target audience.
Some notable reflections from this episode include:
SEO isn't magic, it's strategy. It's about understanding how your customer searches and making sure you're there to offer them what they need.
Business owners often wonder if SEO is for them, but the real question is: do you want to be found when your customers search for you?
Digital marketing is not just about advertising; it is about generating value, building trust and converting that trust into results.
These statements are a call to entrepreneurs to rethink their digital presence and evaluate whether they are making the most of the tools available to grow in a competitive market.
Digital marketing and SEO are not one-size-fits-all solutions; they are strategic investments that, when implemented correctly, can be the catalyst for business success. If you’ve ever wondered why your business isn’t achieving the expected results online, it may be time to reconsider how you’re being found by your customers.
As Fabian mentions, “SEO isn’t just for big businesses; it’s for anyone who wants to harness the power of being found at the right time.” No matter the size of your business, the opportunity to stand out in a digital marketplace is real and within reach.
Do you want to find out if SEO can help your company achieve its goals? At ZEWS, we can analyze your case and guide you towards the most effective strategies to achieve this. Get in touch with us and start transforming your digital presence today.