SEO

About the event Google I/O 2024 has been a platform for Google to introduce some of the most important innovations in the field of technology and digital search. This year was notable for the introduction of the Generative Search Experience (SGE) and other significant updates that promise to transform the way we interact with information online.
Here we present a summary of the most relevant things. For more details on these innovations, you can check out the full article at NeilPatel.com (note in English).

Search Generative Experience (SGE)

One of the most important new features this year is the Generative Search Experience (SGE), a tool powered by artificial intelligence that is already available in the United States and is expected to be launched globally in the near future. SGE is designed to offer a more intuitive and personalized search experience, using advanced AI capabilities to more accurately interpret and respond to user queries.

What is the SGE?

The SGE uses advanced language models to generate more complete and contextual responses to questions. SEO searches. Instead of simply offering a list of links, SGE provides detailed and relevant information directly on the results page, allowing users to find answers quickly without having to navigate through multiple sitios web.

Innovations in Google Photos and Gmail

Google has also introduced significant improvements to its Google Photos and Gmail services, focused on facilitating information management and improving productivity.

Google Photos: Now includes advanced search features that allow users to find specific photos using detailed descriptions. For example, you can search for “beach photos in 2022” and Google Photos will identify and display the relevant images.

Gmail: The new automatic email digest functionality is another notable addition. This tool uses AI to summarize the content of emails, allowing users to quickly understand key points without having to read the entire message.

LM Notebook Tool

Another important innovation is the Notebook LM tool, designed to generate complete lessons. This tool is especially useful for educators and students, as it allows you to create detailed and structured educational content automatically.

Notebook LM Features

Content Generation: Use AI to create comprehensive lessons on a wide variety of topics.

Interactivity: It allows users to interact with content, asking questions and receiving answers in real time.

Personalization: Lessons can be customized to fit the specific needs of each student or study group.

Multistage Reasoning Capabilities

Google has improved the multi-stage reasoning capabilities of its AI, allowing the technology to process and answer complex queries more efficiently. This improvement translates into more accurate and contextualized answers, as AI can analyze multiple layers of information and provide detailed solutions to user questions.

This is especially useful for searches that require multiple steps or deep analysis, such as travel planning, where multiple destinations and activities must be considered, or academic research, which needs a thorough evaluation of multiple sources and data. Additionally, this advanced reasoning capability allows for better interpretation of ambiguous or multifaceted queries, delivering more relevant and useful results to the end user.

Circle to Search

The funcionality "Circle to Search» is another of the innovations highlighted at Google I/O 2024. This tool is designed to improve the online shopping experience, allowing users to perform more intuitive searches. Using this feature, users can draw a circle around an object in an image and search for similar products online, making it easier to compare and purchase products.

Impact on Users

The innovations presented at Google I/O 2024 are designed to significantly improve the user experience in several key areas:

Search Time Reduction: By providing more accurate and detailed answers, SGE and other AI tools help users find the information they need more quickly.

Better Customization: New search capabilities and automatic summary tools deliver results and recommendations tailored to each user's specific needs.

Greater efficiency: Improvements to Google Photos, Gmail, and Notebook LM make it easier to manage information and create content, increasing productivity.

What awaits us with Google searches?

Google I/O 2024 has been a crucial event for the advancement of digital search and artificial intelligence technology. With the introduction of the Generative Search Experience, improvements to Google Photos and Gmail, and new tools like Notebook LM, Google is leading the way to a future where information is more accessible and personalized than ever, making searches faster and efficient, and improving the user experience to unprecedented levels.

For this reason, it is essential to work hand in hand with search engine positioning experts To make the most of these new technologies, like us at ZEWS, we can provide your company with the knowledge and strategies necessary to stay ahead in the competitive digital world. We are only one click away.

Do you want to know more about our SEO experience? We invite you to read the case of KFC Costa Rica.

In ZEWS we create digital strategies with real results!

Complete Google I/O 2024 video in Spanish:

Main moments of the video, so you can go directly to that specific part:

(00:00) 🚀 OPENING AND INTRODUCTION

  • Summary of Google's AI ambitions and the launch of Gemini.
  • Highlights of key changes and innovations from the past year.

(01:47) 🎤 WELCOME BY SUNDAR PICHAI

  • Sundar Pichai welcomes the audience at Google I/O.
  • Introduction to Google's focus on AI and the importance of the Gemini era.

(03:06) 🌐 GEMINI CAPABILITIES AND PROGRESS

  • Details on the multimodal capabilities of the Gemini model.
  • Introduction of Gemini 1.5 Pro and its performance benchmarks.
  • Integration of Gemini into various Google products and growth of its user base.

(04:58) 🔍 GEMINI IN GOOGLE SEARCH

  • Explained how Gemini improves Google Search with the Generative Search Experience.
  • Announcing the AI ​​for Search Overview feature.
  • Improvements in user satisfaction and search capabilities.

(06:21) 📸 INNOVATIONS IN GOOGLE PHOTOS

  • New features in Google Photos powered by Gemini.
  • Introduction of the “Ask Photos” function for a more intuitive search for personal memories.

(08:08) 📈 GEMINI EXTENSIVE CONTEXT CAPABILITIES

  • Gemini 1.5 Pro's long context capabilities explained.
  • Use cases and examples that demonstrate practical applications of extensive context processing.

(11:27) 🌍 EXPANSION AND IMPROVEMENTS OF GEMINI 1.5 PRO

  • Announcing the global availability of Gemini 1.5 Pro.
  • Introduction of the context window expanded to 2 million tokens.

(12:52) 💼 GEMINI IN GOOGLE WORKSPACE

  • Demo of the Gemini app in Google Workspace for email summary and meeting summaries.
  • Examples of how Gemini helps manage and organize information efficiently.

(14:17) 📚 GEMINI IN NOTEBOOKLM

  • Introducing NotebookLM with Gemini 1.5 Pro.
  • Features like Audio Summaries for interactive and personalized learning experiences.

(17:52) 🔄 FUTURE OF AI WITH GEMINI AND AI AGENTS

  • Sundar Pichai discusses the future potential of AI agents.
  • Examples of use cases where AI agents can help with tasks such as shopping and moving to a new city.

(20:11) 🌐 AI FOR EVERYONE

  • Discussion on how to make AI useful and accessible to everyone.
  • Google's mission to organize and use the world's information.

(20:58) 🧠 ​​ROLE AND INNOVATIONS OF DEEPMIND

  • Demis Hassabis talks about the origins and goals of DeepMind.
  • Summary of DeepMind's contributions to AI and recent advances like AlphaFold.

(23:21)⚡INTRODUCTION OF GEMINI 1.5 FLASH

  • Announcement of the Gemini 1.5 Flash model.
  • Focus on low latency and cost efficiency of the model for large-scale applications.

(23:50) 🔧 AVAILABILITY AND TOOLS FOR DEVELOPERS

  • Information about the availability of Gemini 1.5 Pro and Flash in Google AI Studio and Vertex AI.
  • Invitation for developers to sign up for new features.

(24:19) 🤖 FUTURE AI ASSISTANTS – PROJECT ASTRA

  • Introduction of Project Astra to build a universal AI agent.
  • Description of Astra's capabilities to understand and respond to complex and dynamic environments.
  • Improvements in response times, intonation and conversational context.

(26:13) 🎥 PROJECT ASTRA DEMO

  • Demonstration of Project Astra's real-time capabilities in spatial understanding and conversation.
  • Examples include identifying objects, providing creative alliteration, and offering technical explanations.

(28:28) 🎨 AI IN CREATIVE MEDIA

  • Introduced updates to generative media tools for creating images, music and videos.
  • Image Announcement 3 for the generation of photorealistic images with detailed prompt management.
  • Collaborating with artists to expand creativity using AI in music production.

(33:40) 🎬 GENERATIVE VIDEO – I SEE

  • Announcement of Veo, a high-quality generative video model.
  • Capabilities including creating 1080P videos from text, images and video prompts with consistency over time.
  • Filmmakers' experiences and benefits of using Veo for creative projects.

(37:19) 🔧 ADVANCES IN AI INFRASTRUCTURE

  • Summary of Google's investments in infrastructure and computing power for AI.
  • Announcement of the sixth generation of TPUs (Trillium) and its performance improvements.
  • Availability of new CPUs and GPUs for diverse workloads, enhancing the capabilities of the Google AI Hypercomputer.

(41:24) 🌐 EVOLUTION OF GOOGLE SEARCH WITH GEMINI

  • Introducing AI Overviews in Google Search for improved information retrieval.
  • Explained multi-step reasoning in Search to handle complex queries.
  • Examples of how AI Overviews help you find detailed information quickly.

(46:03) 📅AI-ASSISTED PLANNING AND REASONING

  • Demonstration of multi-step reasoning for planning tasks such as finding yoga studios or meal planning.
  • Google Search's ability to break down complex questions and provide detailed answers efficiently.

(47:56) 🍽️ AI ASSISTED PLANNING

  • Google Search capabilities in meal, travel and event planning.
  • Customization options like exchanging recipes and creating shopping lists.
  • Introducing AI-organized pages for inspiration on various topics.

(50:24) 📹 VIDEO SEARCH INTEGRATION

  • Live demo of how to use video to ask questions on Google Search.
  • Demonstration of troubleshooting a turntable using video and AI overview.
  • Explanation of the technology behind understanding video inputs and providing solutions.

(54:48) 💼 GEMINI FOR WORKSPACE

  • Summary of Gemini integration into Workspace, improving productivity and meeting participation.