El SEO “It is a medium and long-term strategy,” says Matt Cutts in an interview with the University of Arkansas.
SEO is one of the fundamental elements of an inbound marketing campaign, but it takes time to take hold. The search engines They may change their algorithms, but following a proven and effective SEO strategy will keep your rankings on track.
It's not about shortcuts or quick wins, it's about persevering and playing the long game. You can build links, use keywords effectively, and create content that drives traffic to your site, but it must be done in a sustained and effective manner. It is better to upload two monthly contents every month than 20 in a week and not touch the site throughout the year.
Remember that SEO, in a nutshell, works like this:
👉🏻first establish a solid foundation of well-written content
👉🏻then attracts and maintains a constant flow of high quality and thus, finally
👉🏻optimizes your campaigns to maximize their potential and obtain the best possible rankings in Google SER
It can be a difficult process and if not done right, months can pass in vain. It takes patience and time, as well as sustained investment, before you see ROI, but it's worth it and a good way to capture qualified and potential leads.