People were anticipating the event since the previous day is understandable when a company announces the launching of the most modern mobile device, there’s a celebrity spectacle, or it’s the inaugural flight of a super-plane.
But the announcement of a new product does not always cause such madness and excitement or achieve such success. Usually, a new or expanding brand makes its way gradually, through a process requiring time and effort.
To successfully promote a product, for people to look for it and eventually buy it, a series of strategies must be carried out, based on generating quality content which is useful, through the adequate channels made available on the internet.
It’s clear that inbound marketing, as opposed to traditional marketing, is one of the most reliable marketing methodologies at present. The idea is to promote a product or brand, be visible on the internet and attracting potential buyers, create links of friendship with potential clients, make the sale, and gain loyalty.
We also know that we must follow precisely, the steps of the sales “funnel.” But how long do you have to wait to see the results of inbound marketing and obtain a return on the investment (ROI)?
Inbound marketing is a methodology that requires time, effort and patience, but it is useful and tends to generate results before the proposed time. It will be noticeable through the traffic on your internet channels, in the generation of leads (people interested in your product) and sales.
An increase in traffic to the website comes from having attracted the attention of the public through the publication of content. It is estimated that 25% of those who visit a site do so because they found out about it through the blog, 19% through ranking (keywords), 17% by other inbound means (landing pages, etc.), 16% through social networks, 16% via email marketing , and 6% as a result of paid announcements.
Grand totals from studies done at different companies that use inbound marketing indicate that 92.34% of visits to the website occurred in the first seven months. Thirty percent of these companies increased traffic to their website by more than 100%.
Some of us may ask ourselves what we gain with many visits to our website. The answer is that the number of leads (people who make comments, ask questions or contact the company) is related to the number of visits.
The answer is a quick one: In the seven-month period with the highest level of visits, the increase in leads was 83.9 %. Close to 40% of companies doubled the number of leads, and 38.37% of them had an increase in leads of over 100%.
Studies show that 42% of companies that use inbound marketing strategies increase the rate of conversion of leads to sales, half of which materialized in the first seven months. Sixty-three percent of companies begin to see an increase in sales in the first 12 months.
All of this is achieved through adequately developed strategies for the four phases of the conversion funnel, the essence of which is organic growth on the internet. The golden rule is persistence. The more time and effort invested in marketing, the better the results, the more solid the profits, the higher the level of business growth.