If you are asking yourself what SEO is, you should first see the answer to this question.
Several elements, both internal and external, come into play for achieving ranking in search engines. The internal ones, those that are executed within the website itself, are called on-site SEO ranking factors, which include, among others, the following:
- “Target” information: The use of relevant titles and target-descriptions (to be shown in Google results).
- URL: It should be friendly, and ideally “site.com/in-this-way” and not “site.com/url.php?in-this-way.”
- Content: It must be relevant, original, and frequent (add new information to the website at least twice per month).
- <alt> attribute in the images: Text-to-voice devices must recognize it, and the site must be different, and friendly.
- Web structure: Adequate title and sub-title structure, with ideally not more than one main title per page.
- Internal linking: Creating internal links between pages in this way and not click here helps Google understand where the content is on your website.
- HTML code: It must be standard, and compatible with all navigators.
- Correct selection of key phrases: This will allow optimizing the site in the best possible way to achieve the desired ranking in search engines.
- Creation of sitemap: This is also of great help for Google to understand how the website is organized, and where the content is, thus, associating it with keywords that potential clients or visitors of your site use on the internet.
Reaching the first page and obtaining results in search engines is possible! But it is not something that is achieved overnight, and many factors come into play.
Contact us if you have any questions, or if you’ll like to learn more about our Search engine ranking service.
Learn more: Off-site ranking factors