In SEO or search engine ranking terms, black hat tactics are the term given to ways of improving the ranking of a website through techniques which are not very ethical, completely unethical, or do not comply with Google guidelines and best practices.
Besides, these practices are increasingly being tracked and penalized by Google. Here are some examples of black hat SEO techniques:
- Cloaking: Showing different results depending on whether a regular user or a search engine is visiting the site.
- Spinning SEO: Taking content and replicating it automatically, without changing anything other than the title and some paragraphs
- SPAM in forums and blog comments: This, besides being a bad SEO practice, can also harm your brand if comments are made in forums without contributing to a discussion, but instead, with a definite SEO intention, generating an effect contrary to the one desired.
- Keyword stuffing: Abusing the use of keywords in publications or content for affecting results. This creates texts that are not very logical to read, because they are not written while considering the audience, but instead, only the search engines. Google penalizes it.
- Abusing links: What is normally recommended is to have no more than 100 links per page, so try not to include too many links on a single page.
Here, we leave you with a video by Matt Cuts, Director of the Google Anti-spam Department, in which he talks about the bad practice of cloaking.