When going on a website, we always see that its characteristics different from others’. Some are beautiful and attractive, while others are not so much so; some are practical and easy to explore, and others are not.
As with any social activity, the first impression that a visitor who is interested in your website gets is decisive, for it represents our business and ourselves. If the user likes what he or she sees, she stays; otherwise, it’s likely that she will leave the site without even analyzing its content.
This is a facet of vital importance for our website, but equally or even more decisive is its usability, defined by Jakob Nielsen as “a quality attribute that assesses how easy user interfaces are to use.”
In other terms (Yusef Hassan), “Usability is the discipline that studies ways to design websites for users to interact with them in the easiest, most comfortable and intuitive way.”
Experts in usability agree that websites should be designed for and by users, aside from the technology, creativity, or originality that a designer may prefer.
It would, therefore, be senseless for the visitor to stumble upon usability faults; that he’s not been able to see a page at first try; that she be sent content different from what she is seeking; that the user doesn’t have visibility or certainty regarding what is happening while trying to open the expected content.
Consistency and coherency are a must. A website must follow a standard in all its pages, and must in no way make changes in the operation of the menu. Also, it locates its components in different parts simply because the IT personnel considers it is more beautiful or thinks it’s better.
Simplicity and effectiveness
IT requires proper solutions with good execution times. In this sense, Nielsen’s heuristics of usability and other theories, and based on his recommendations, imposes the need to consider websites through a minimalistic view, without adornments or technicalities.
In an article dedicated to Nielsen’s heuristic principles published in the Socialancer.com blog, Ernesto del Valle warns that “…usability faults are everywhere, and by avoiding them, both the designer and the owner of the website are on the road to ‘online success.’”
“Do you have a website? Do you think that it would pass this heuristics test?” Asks Del Valle. Therefore, we provide answers to that at ZEWS, and we are rigorous in adhering to the ten heuristic principles of usability.