White hat SEO is the term given to ethically correct techniques that follow the guidelines established by different search engines for achieving website ranking.
Your main goal is to achieve greater visibility and results in search engines for a site.
Content factors are taken into consideration, with the content having to be original and aimed at providing value to those who see it; that is, information that is truly useful for the audience. Besides, this will, in time, provide the possibility of generating inbound links thanks to other sites that could begin to share your content, a practice known as link baiting.
Consideration is also given to the design and usability factors of the site; it must be possible to access it through any device. For this, it is indispensable to have a website that is responsive, to also have a prominent presence in mobile results through Google, Bing, and other search engines.
Something that is also very important and is a good practice, but is not evident at a glance, is the structure of the “h” tags of your website. This can be seen with tools that allow analyzing the scheme of the document as in the following two examples:
These factors, some of them are easy to implement, and others not so much will make the difference in whether you are on the first page of Google or not… You should consider them!
Contact us if you have any questions, or learn more about our search engine ranking service.
- What is black hat SEO?
- Off-site ranking factors
- On-site ranking factors
- What is SEO?