In the context of the digital era, a company, whether large or small, with no internet presence is like one that doesn’t exist. But having this presence is not at all what a businessperson is interested in without the visibility required for clients to find it.
Look at it this way: There are about one billion websites in the world and counting. It is also true, however – to give a generalized example – that someone living in Central America is not very interested in topics relating to Thai cuisine or a site on Australian sailboats.
Specific products and services are of interest to this person, and they should be readily accessible. We determine the factir by topics of interest, geographical location, age, gender (in the case of Facebook), and by circles of interest (educators, scientists, builders, families, etc.) in the case of Google+.
But although Facebook is an enormous social network (with already more than two billion followers), on the same basis as Google+ (which “only” has several hundred million subscribers), the Google social network has a definite advantage with regards to Facebook: It sends “social signals” to Google. That is, if your company is active in Google+, it is likely that in time, it will be better located in Google search results which are appealing.
Here, we provide some reasons for giving more consideration to being on Google+:
Google+, a social network:
Google+ is, in fact, a social network like many others, allowing interaction with companies and people, classified in closed circles, around a particular topic, professional group, soccer team, family, etc. Publications are only visible to the members of the circle.
Google+ is a platform that integrates, under a single profile, all of your accounts with Google products. If you have an account with Gmail or another Google product (Blogger, YouTube, Google Maps, among others), and then you are ready to create your profile in Google+, all these accounts will be integrated under a single one.
Requires the creation of a company or brand page which includes information containing keywords needed to appear in search engines
The business page may include all information related to the company project, links to the website and other social networks, independently from the personal profile.
It also has a direct link to the company’s YouTube account.
Whether as a profile or a page, the administrator can decide what circles to aim communication at.
Appearing among the first positions in Google search engines is undoubtedly one of the aims of any blogger or businessperson. The opportunity of being more visible on the web is the primary benefit of being part of Google+.
Whether it is a personal profile or the company’s page, the content is indexed by Google for appearing in the Google search engine, which is an opportunity to attract more visitors to the Google+ page and the website.
What we need to do is to link the personal profile in Google+ with the website content, for Google to associate them. Then benefits incur by two means: On the one hand, the website includes the Google+ address (the URL of your profile), and on the other, the Google+ profile includes the website’s URL.
What’s the purpose?
Although Google+ is a social network, its most significant advantage is that it exposes on search engine results the content you share publicly both on your profile and your business page.
Regularly publishing and sharing content in your Google+ profile and page makes the content be indexed, and therefore, appear in searches done through the search engine.
In summary, all content shared through Google+ (personal profile or business page) becomes indexed, with a corresponding likelihood of appearing in searches done with the associated keywords. This is the enormous value of the Google+ social network; with it, your brand and products appear in more results, increasing the likelihood of taking over more visitors to your website, your personal Google+ profile, or your Google+ business page.