In the digital age, standing out on platforms like Google Maps is essential for any business that wants to capture the attention of potential customers in their local area. With the rise of mobile searches, consumers are increasingly turning to Google to find products, services and businesses nearby.
According to data from Think with Google, 50% of users who conduct a local search on their smartphone visit a store the same day, and 18% of those searches result in an immediate purchase. In addition, more than 90% of Latin Americans who have purchased in physical stores have previously conducted research online.
Importance of presence on Google Maps
A strong presence on Google Maps offers multiple advantages for businesses. Some of the most relevant ones include:
- Visibility Increase: Businesses that appear on Google Maps are more likely to be found by potential customers searching for products or services nearby.
- Increase in the number of visits: A high percentage of users who use local searches tend to visit the business in less than 24 hours, which increases sales opportunities.
- direct interaction: The platform allows users to contact the business, view opening hours and find out its exact location, making it easier to decide whether to visit.
How to maximize your visibility on Google Maps?
To stand out on this platform, you need to do more than just create a Google Business Profile (formerly Google My Business). This is where Google My Business comes into play. Partoo, an innovative platform that helps you optimize your business presence on Google Maps and other digital channels.
By partnering with a Partner of Partoo Like us, your company can boost the SEO local, increase online visibility and improve customer experience.
Benefits of using Partoo for your business
Centralized data management
Keeping your branch information up to date can be a challenge, especially if you operate in 10 different locations or more, whether locally or internationally. With Partoo, you can centralize management of key data such as hours, addresses, phone numbers and links to your siteThis ensures that your customers always find accurate information, avoiding confusion and improving trust in your brand.
A well-managed Google Maps profile can make all the difference: studies show that businesses with complete information are twice as likely to engage with their customers.
Improved review management
Online reviews directly influence the perception of your brand. Partoo makes it easy to review management by allowing you to quickly respond to your customers' comments from a single platform, whether to acknowledge a positive review or to handle constructive criticism. According to Think with Google, more than 53% of consumers make purchasing decisions based on online reviews, underscoring the importance of maintaining an impeccable digital reputation.
Local SEO Optimization
Local SEO is crucial to appearing at the top of Google Maps. Partoo helps you improve your ranking by optimizing key aspects such as relevant keywords, business categories and geolocation. This not only increases your visibility, but also drives highly qualified traffic to your branches.
Increased interactions and conversions
With advanced analytics tools, Partoo allows you to measure the impact of your online presence, from the number of calls received to requests for directions to your branches. This information is invaluable for fine-tuning your strategy and maximising your results.
Why choose us as your ally?
En ZEWSWe are Partoo partners and we have the experience to implement and customize this platform according to the needs of your business. Whether you operate in Costa Rica, Panama or Mexico, our team will take care of optimizing your online presence to ensure that you stand out from your competition.
We work with you to create complete profiles, manage reviews and make the most of Partoo's features, allowing you to focus on what you do best: running their business.
Optimize your presence on Google Maps It is no longer optional, but essential. With these tools that we put at your disposal and with our strategic allies, your business will be well positioned to attract local customers and increase your income.
Contact us and start properly managing your Local SEO through Google Maps.