WordPress website design should attract, convert, and rank well. Keys to creating a professional, business-oriented website.
One of the greatest virtues of ZEWS Web as a company has always been its excellent relationship with the local press.
Content Marketing (also known on the Internet as Content Marketing) is a strategy focused on attracting potential customers naturally, by providing valuable information and solutions to their needs. WHAT IS CONTENT MARKETING? The basis of Content Marketing is to create and share relevant content on the different digital channels and media where our audience or target audience is and which are assets of the brand. When content is published in third-party media, it is called Branded Content and not Content Marketing. Content Marketing also helps generate a positive perception of the brand, positioning it as a benchmark in the sector due to its technical knowledge (of the sector and the business model) and track record (number of years in the market). The final objective of Content Marketing is to generate more sales and attract customers, but not in such a direct and commercial way but through content that is mainly educational or informative. HOW EFFECTIVE IS CONTENT MARKETING? In our experience, a lot. Especially for companies whose clients are other companies (B2B). According to data from WebFX, 69% of B2B organizations use content marketing; 86% do so to create brand awareness, 70% do so to generate leads, and 63% do so to build customer loyalty. Although these objectives are not mutually exclusive. However, not everyone knows how to write or create valuable content, what topics to talk about, or how to apply Content Marketing to create a community of loyal customers. That's why digital agencies like ZEWS Web exist. ADVANTAGES OF HIRING A DIGITAL MARKETING AGENCY An agency can build a Content Marketing strategy that guarantees: The selection of the appropriate language, tone, format and channels for the strategy. Creating content that provides value to the buyer persona or ideal client; that is informative, educational or inspirational. The generation of specific content for each segment of our audience of interest; that are current, timely, relevant and attract attention. The automation of flows and the use of appropriate technological tools. Publishing and optimizing content to position it on the web through the intelligent use of SEO; so that users can find it easily. Adequate monitoring and generation of data in real time for decision making; transparency, reporting and reporting. In addition, a serious agency will ensure that the Content Marketing strategy aligns with the business objectives and the brand's other communication strategies. If you want to start an effective Digital Marketing strategy, contact us. We create podcasts, professional videos, photography, web articles, social media management, and design digital strategies with real results.
There is nothing worse than visiting a website or an application and not understanding anything: not finding the information you are looking for and it not being clear where to start looking for it, with cropped images, that take too long and that work poorly.
Designing or planning your home or building your business is not something you take lightly; It requires us to make an investment of time to ensure that everything turns out as we expect.
Recently, the 100% general company Decovidrios launched its new website to offer technical advice and installation of glass and aluminum for homes and offices.
Shopping should be a fun and even peaceful time for many, but the pandemic and daily stress make it impossible to enjoy that moment.
As we know, sometimes we need a break and there is nothing better than enjoying those days in a cozy place, with a homely atmosphere and far from the noise of the city.
At ZEWS Web, as a digital agency, we have had the honor of building and positioning websites for incredible companies and organizations that bring great value to the world and contribute to the construction of a more sustainable planet and society. That is precisely what happened with Terra Conservation Reserve, who are launching a website in English, intuitive, minimalist, responsive and easy to navigate. This platform will help them connect with more people and foundations around the world to reinforce their work of protecting the rainforest and its animals, through three key actions: Reforestation. Originally the area of the reserve was occupied by partial forests and cattle pastures, lands that are being reforested. After the cattle were removed, the Reserve received and planted more than 1000 trees of different species in one of the pastures, and 1200 trees in a second pasture, allowing the soil to recover its original richness and providing the conditions to regenerate the ecosystem. To achieve this, they had the support of the Costa Rican Institute of Electricity (ICE) and Earth University. This reforestation project will continue in the coming years. Conservation. Terra Conservation Reserve is strategically located in the Barbilla – Destierro Biological Subcorridor, a key passage for the jaguar in Costa Rica. There they have an animal sanctuary and are considered a refuge for rescued sloths. Wildlife protection. The reserve has a resident caretaker who monitors wildlife and keeps watch. They also installed numerous camera traps to observe fauna and discourage poachers. The information that these cameras collect is regularly reviewed and analyzed to catalog the wildlife population present in the area. In short, Terra Conservation Reserve works developing projects that protect the environment, together with other organizations, state institutions, activists and the community in general. And from now on, thanks to their new website, they will be able to globally promote the purpose of the reserve and the work of the Rodríguez Cheever Foundation, creator of Terra Conservation Reserve, which seeks to positively impact the conservation of natural life around the world. If you, like the administrators of this reserve, require a web platform that allows you to make yourself known anywhere in the world to find allies, consumers, clients or sponsors, do not hesitate to contact us. At ZEWS we offer personalized attention and digital solutions tailored to your needs, which help achieve results and meet your expectations. We look forward to hearing from you. Don't think twice!
The importance of being in the first results of Google (Top 10) is not something that is a whim of certain companies or a luxury that only some websites boast, but, nowadays, it has become a necessity for all types of companies. to be closer to potential clients.