If you're wondering why your website isn't selling, review your strategy, traffic, UX, and trustworthiness. Identify problems and convert more visitors into customers.
Learn how to redesign a business website with a commercial focus, SEO, and conversion to improve image, performance, and customer acquisition.
In San José, Costa Rica, two specialized doctors at world-class universities put GraceMoss at your disposal, “a concept that symbolizes a lifestyle defined by elegance, health and beauty.”
As we have explained in other web articles, SEO is a website optimization strategy to improve its organic positioning in search engines such as Google with the purpose of attracting intentional traffic.
Content Marketing (also known on the Internet as Content Marketing) is a strategy focused on attracting potential customers naturally, by providing valuable information and solutions to their needs. WHAT IS CONTENT MARKETING? The basis of Content Marketing is to create and share relevant content on the different digital channels and media where our audience or target audience is and which are assets of the brand. When content is published in third-party media, it is called Branded Content and not Content Marketing. Content Marketing also helps generate a positive perception of the brand, positioning it as a benchmark in the sector due to its technical knowledge (of the sector and the business model) and track record (number of years in the market). The final objective of Content Marketing is to generate more sales and attract customers, but not in such a direct and commercial way but through content that is mainly educational or informative. HOW EFFECTIVE IS CONTENT MARKETING? In our experience, a lot. Especially for companies whose clients are other companies (B2B). According to data from WebFX, 69% of B2B organizations use content marketing; 86% do so to create brand awareness, 70% do so to generate leads, and 63% do so to build customer loyalty. Although these objectives are not mutually exclusive. However, not everyone knows how to write or create valuable content, what topics to talk about, or how to apply Content Marketing to create a community of loyal customers. That's why digital agencies like ZEWS Web exist. ADVANTAGES OF HIRING A DIGITAL MARKETING AGENCY An agency can build a Content Marketing strategy that guarantees: The selection of the appropriate language, tone, format and channels for the strategy. Creating content that provides value to the buyer persona or ideal client; that is informative, educational or inspirational. The generation of specific content for each segment of our audience of interest; that are current, timely, relevant and attract attention. The automation of flows and the use of appropriate technological tools. Publishing and optimizing content to position it on the web through the intelligent use of SEO; so that users can find it easily. Adequate monitoring and generation of data in real time for decision making; transparency, reporting and reporting. In addition, a serious agency will ensure that the Content Marketing strategy aligns with the business objectives and the brand's other communication strategies. If you want to start an effective Digital Marketing strategy, contact us. We create podcasts, professional videos, photography, web articles, social media management, and design digital strategies with real results.
There is nothing worse than visiting a website or an application and not understanding anything: not finding the information you are looking for and it not being clear where to start looking for it, with cropped images, that take too long and that work poorly.
Designing or planning your home or building your business is not something you take lightly; It requires us to make an investment of time to ensure that everything turns out as we expect.
Recently, the 100% general company Decovidrios launched its new website to offer technical advice and installation of glass and aluminum for homes and offices.
Shopping should be a fun and even peaceful time for many, but the pandemic and daily stress make it impossible to enjoy that moment.
As we know, sometimes we need a break and there is nothing better than enjoying those days in a cozy place, with a homely atmosphere and far from the noise of the city.