Positioning is defined as the act of designing the company's offering and image to occupy a prominent place in the minds of the target market. Web positioning is placing it in search engines according to the phrases chosen according to the products or services it offers.
With the firm conviction of giving our clients not only a quality product, but one that also generates results, we are directing our focus towards developing new proposals in line with the demands of the current virtual market, and one of them is putting the sites we develop to work, an approach that we have maintained for several years now and a pillar on which we make a difference as a company.
With the passage of time, and without realizing it, the Internet “cloud” has taken us by surprise, or has become so firmly rooted in our subconscious that much of what we previously did on our desktop, we can do on the Internet, simply reach of a click.
Several times we have come across clients who already have a website made in another company. They have looked for us because, regardless of whether the attention received was good or bad, their websites are not delivering the results...
How many of us have not lost, either by mistake, by accident or by carelessness, valuable information from our hard drives, with the consequent problem of whether it is valuable information, whether it was ours or not, whether we depended on it at any specific moment, or On the contrary, by some chance, our hard drive stops working properly, or has errors that cause us to lose the information on it.
We were recently contacted by a businessman who found us from Google. He is thinking about creating a website for his company and, after attending a seminar recently organized in Cartago by the weekly El Financiero, he finally decided on the need to enter the Internet with his own site... but not just any site!
It is very “in fashion” to use Facebook, Twitter and a wide range of other social networks. We have seen how a large number of small business owners are getting involved more because of trends than because of a defined objective and, as part of our process of monitoring the environment and taking advantage of new opportunities, we are now offering professional social media management services, focusing mainly on three: Facebook, Twitter and YouTube, although we can also create profiles and maintain your LinkedIn, FourSquare and Google + channels, among others.
I read so much and make so much use of social networks, explaining why SMEs need to enter that world may seem a bit extensive (as well as intense). So let's start with the basics.
This information was announced in the article "Social networks wake up at dusk" of the weekly El Financiero in this week's edition (August 22 to 28, 2011).
In its edition from the week of August 14 to 21, 2011, the Semanario El Financiero published in its printed version, technology section, the note titled "HTML 5 could bury Flash."