SEO is undergoing a significant shift with the advancement of artificial intelligence and new technologies. As tools like ChatGPT, Google AI Overviews, and Perplexity gain prominence, optimization strategies must adapt.
Companies that want to remain competitive must implement GEO strategies (Generative Engine Optimization), an innovative approach that improves visibility in these generative search engines.
GEO and SEO as a strategy for your site
The GEO is an extension of the SEO traditional that seeks to optimize content to be recognized and mentioned by language models based on artificial intelligence. A recent study by Seer Interactive, revealed that brands with the best rankings on Google are more likely to be mentioned by tools like ChatGPT, confirming the need to update optimization strategies.
Unlike traditional SEO, which focuses on keywords and backlinks, GEO prioritizes content quality, information credibility, and semantic structure. This means your business must not only appear at the top of Google, but also consolidate its digital authority through multiple strategies.
According to a HubSpot report, 75% of users never go past the first page of Google search results, reinforcing the importance of adopting more advanced strategies like GEO to ensure a prominent presence in the digital environment.
Keys to optimizing your content with GEO
To stand out in generative search engines, it is essential to apply the following strategies:
- Publish information based on reliable data
- Leverage digital public relations
- Create structured and direct content
- Increase presence on multiple platforms
- Optimize user experience (website loading speed)
Investing in strategies that strengthen authority, trust, and relevance will not only improve search engine visibility but also AI-generated search results. The future of SEO is constantly evolving, and adapting to these new trends will set your business apart from the competition.
In our SEO positioning agencyWe are constantly updating ourselves to help you implement an effective GEO strategy. Contact, we can be your ally to achieve excellent results on Google.