Hashtag trends to use on Instagram this 2022

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Instagram has more than 2.000 billion users, so hashtag trends on Instagram help us identify what topics people are talking about to join that global or local conversation, and gain relevance as a brand that generates value content and relevant.

But let's start with the most basic...

  • What is a hashtag?

It is a term that is always preceded by the numeral symbol "#" and that automatically creates a kind of link with all other messages that include the same term. They are keywords that add context, hence their translation would be something like “label.”

For example, if you create a publication and put the hashtag #MarketingDigital, then clicking on #MarketingDigital will show you all the publications that have been made recently with that same tag.

  • How do you put a hashtag?

Simply including in your post the word you want to use as a hashtag preceded by the # sign, without spaces. They should not include punctuation either.

On this social network, you can include them in the description of the post or in the comments. In addition, Instagram allows you to add hashtags to a profile's biography and Instagram Stories.

These types of tags are used by brands and marketing professionals to help their audience find relevant content on a specific topic.

For researchers of Hubspot, “in the case of companies, the use of hashtags is very effective in disseminating their content among new audiences that show interest or are in some way linked to one of their offers.”

  • How many hashtags is recommended to post per post?

The platform allows up to 30 tags, but at least 11 is recommended to obtain a good engagement

  • Which hashtags are trending this 2022?

On general topics:

  1. #instagood
  2. #picoftheday
  3. #tbt (throwback thursday)
  4. #Likeforlikes
  5. #InstaTime
  6. #netflixandchill
  7. #friends
  8. #nature
  9. #inspiration
  10. #workout

About gastronomy and restaurants:

  1. #instafood
  2. #healthy food
  3. #realfood
  4. #foodporn
  5. #foodgasm
  6. #organic
  7. #delicious
  8. #goodeats
  9. #vegetarian
  10. #vegan

About business:

  1. #Business
  2. #business
  3. #smallbusiness
  4. #entrepreneurs
  5. #businesswoman
  6. #onlinebusiness
  7. #abundance
  8. #leadership
  9. #success
  10. #Financial Freedom

Ideas to create hashtags on your Instagram

Now, there are some hashtag strategies that you can use to promote your business.

  • Hashtags created by the company as a kind of slogan.
  • Location-based hashtags. #BuenosAires #PérezZeledón #Costa Rica
  • Product or sector hashtags. #PantsForMen #StrawHats
  • A little more creative hashtags. #AndTheRingWhen #I'mStarving
  • Hashtags for celebrations or seasons. #Christmas #Thanksgiving #Easter #Anniversary
  • Trending hashtags we have identified. For example, if a second-hand company uses #GretaThunberg #ClimateChange #CircularEconomy.

Finally, we can only recommend that you always be aware of the topics that are discussed on Instagram and that are related to your business model.

Remember that being on social media is not enough, you have to know how to use them strategically to attract qualified audiences to your business. site or get them to contact you via WhatsApp (where you could have a chatbot to serve them better).

If you don't know how to do it, contact us and we will take care of it. manage your social networks with the aim of generating sales, new business and more clients.

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