The redesign of its site It goes far beyond the visual.
In today's digital environment, the redesign of your website It must be a strategic decision, not just a visual change. An effective update involves analyzing and optimizing technical, business, and marketing aspects to ensure your company not only looks modern but also gains visibility, trust, and a genuine market position with potential customers.
Key elements before starting a web redesign
For us, the process begins long before the visual or design stage. We always recommend that our clients do a quick "self-search" on Google to find relevant keywords and then use those to develop the sitemap for their new web project. Of course, the keywords must be... long-tailed phrases.
Therefore, we suggest you take into account before starting the redesign of its site:
- Precise definition of keywords: Research and carefully select the terms your customers are searching for. This will allow your site to focus on attracting relevant traffic.
- Target market identification: Get to know your target audience inside and out—their needs, digital habits, and preferences. This also applies to selecting photos and writing the text for your website.
- Delimitation of the geographical area: It is essential to decide whether you want to compete locally, regionally, or nationally and internationally. GEO positioning It is vital to attract prospects from the desired location.
A common mistake is thinking that a revamped website It will automatically attract visitors. Without prior research and a strategy SEO If the site is properly managed, the investment may not generate the expected return. Also, consider providing monthly maintenance after launching your site to help it rank higher in search results and AI-powered search engines.
Website redesign, SEO and lead generation
Website redesign goes hand in hand with SEO optimization. Google and other search engines, as well as artificial intelligence tools like ChatGPT, value well-structured sites with relevant and technically optimized content. A strategic redesign contributes to:
- Improve the search engine optimization and digital visibility.
- Increase lead generation and actual conversions.
- To offer a better user experience, increasing trust and dwell time.
- Conveying professionalism and credibility are key aspects for small companies competing with large brands.
So, after defining the keywords where you're going to compete, a fundamental element, now indeed, is how your new site will look. According to studies conducted by Stanford University, over 50% of a purchase decision when visiting a website is influenced by its design—how it looks. Don't take this process lightly, as it is undoubtedly a competitive differentiator. In other words: Don't make an ugly place! That will affect your conversion.
Common mistakes in redesigning sitios web
Redesigning without thorough analysis can have negative consequences for the business. The most common mistakes include:
- Loss of organic ranking: Changing the site structure without redirects causes well-positioned pages to disappear from search results.
- Deletion of valuable content: Removing pages that were already generating traffic can significantly reduce visits and sales opportunities.
- Not protecting the SEO architecture: Changing URLs or menus without planning impacts the indexing and relevance of the site.
- Do not validate indexing in Google Search Console: It is essential to check that the new site is correctly crawled by Google.
To avoid these problems, it is recommended to work with specialists in SEO and design, who will ensure the smooth transition of your site and the protection of your digital assets. In our case, after having carried out hundreds of websitesWe have the necessary experience to support you with your project.
Essential technical actions following the redesign
These factors are somewhat technical, but the selected agency must consider them, and we mention them so that you can also take them into account:
- Implement 301 redirects: This preserves the authority of older pages and transfers traffic to new content.
- Audit the site post-launch: Review internal links, loading speed, and mobile experience.
- Analyze performance using analytics tools: Monitor traffic and conversions to identify opportunities for improvement.
- Update and create relevant content: A live and up-to-date website enhances web positioning and generates more trust between users and search engines.
The website as a digital branch: management and continuous evolution
Consider your website as a digital branch office that requires constant and strategic attention. Simply publishing it and leaving it unattended is not enough; the digital environment demands continuous action to maintain its competitiveness and relevance. Regular monitoring of search engine optimization It is essential to identify opportunities for improvement and anticipate changes in algorithms that may affect its visibility.
Furthermore, it's essential to regularly update the content, products, and services offered online. Implementing post-launch marketing actions helps achieve and maintain the desired search engine visibility. Otherwise, you'll soon have a beautiful website again, but with outdated content that doesn't reflect your current reality, meaning your investment and effort won't be fully realized.
The value of investing in a strategic redesign
invest in a website redesign Designed with business, marketing, and technology in mind, this is a decision that contributes to your company's growth and competitiveness. This investment will allow you to attract more customers, strengthen your brand, and maximize your digital presence.
Check out our special webinar on web redesign
Our founder, Fabián Vargas, conducted a webinar covering these topics in detail. We're sharing it here so your redesign is a success, not a headache: